National Culture's Impact on B2B Technology Adoption in Thailand
نویسنده
چکیده
Although Information Technology (IT) transfer from western countries to developing countries in Asia has been studied extensively in IS research, there has been little research investigating the fit between culture and B2B technology adoption. This study began to explore the fit between Thai’s culture and B2B technology and its implications on the utilization of the technology. The evidence via survey questionnaire with quantitative analysis on the impact of Thai’s culture for companies adopting B2B technology was provided. This study found that Thai culture does shape the appropriateness of B2B technology adoption and it seems to misfit for the way in which Thai businesses are operated. The cultural dimensions identified in this research are personal relationships, long term relationships, interorgnaisaitonal trust, ability to communicate in English language and materialism.
منابع مشابه
Introducing Cultural Fit Factors to Investigate the Appropriateness of B2B Technology Adoption to Thailand
This study develops an integrative model and conceptually-based scales for evaluating the extent to which national culture impact the B2B technology adoption in Thailand. It is the first paper that introduces a method to measure the fit between Thai culture and B2B technology adoption, which the researcher refers to ‘cultural fit’. The discussion on the current research gap in national cultural...
متن کاملComparing 3 Approaches for Making Vaccine Adoption Decisions in Thailand
Background The World Health Organization (WHO) has developed the Total System Effectiveness (TSE) framework to assist national policy-makers in prioritizing vaccines. The pilot was launched in Thailand to explore the potential use of TSE in a country with established governance structures and accountable decision-making processes fo...
متن کاملWhat Prevent B2B eCommerce Adoption In Developing Countries?: A Socio-Cultural Perspective
It is widely believed that B2B e-commerce will help firms in developing countries to reduce cost and to improve their access to global market. Yet, developing countries are still some way from success in their adoption of B2B e-commerce. This paper explores social and cultural perspectives that impact on B2B e-commerce adoption in developing countries. Interviews were conducted with key informa...
متن کاملFrom Adoption to Routinization of B2B e-Commerce: Understanding Patterns Across Europe
The authors present an in depth understanding of B2B e-commerce adoption and routinization across Europe. The research was informed by the technology, organization, and environment (TOE) framework. A sample of 7,172 firms across Europe was used. A seven factor model is presented that includes technology readiness, technology integration, firm size, obstacles, education level, competitive pressu...
متن کاملAn Explorative Model for B2B Cloud Service Adoption in Korea - Focusing on IaaS Adoption
As the global recession has made it more difficult for companies to invest in IT, cloud computing have emerged as a new paradigm in the business IT as green IT. Among several types of cloud services, the Infrastructure as a Service (IaaS) solution is used by many companies in Korea. The Technology Acceptance Model(TAM) and extended model have been popularly utilized for examining how users come...
متن کامل